An important page in Parker’s Progress.

Just as every depression in history has resulted in the removal of the «deed wood of industry,» leaving only the fittest to survive, so the depression that started in 1929 has done its work of establishing an outstanding leader among fountain pen manufacturers. A leader that has withstood the test and whose fortitude, faith and foresight has again proved its right to dominance—The Parker Pen Company.

From 1929 to 1932, a period when many pen manufacturers were content to be carried downstream, grew fearful and entered low-priced markets, the courage of George S. Parker, exemplified by his introduction of the Vacumatic, completely revolutionized the pen business, turned the tide and brought about a rebirth of high-priced pen sales.

In August 1932 Mr. Parker announced the amazing new Sacless Vacumatic—a pen that holds 102% more ink than sac pens of the same size, one that fills by vacuum pressure and writes two ways without adjustment. A pen whose laminated barrel and startling beauty was destined to completely capture the market for pens selling over five dollars —a pen that has since done more for the stationery industry than any other single product brought out in many, many years.

As a further indication of his faith in his product and the ability of his dealers to sell a truly fine writing instrument, Mr. Parker launched a tremendous national advertising campaign —told the public that now they could expect something better in pens —could get it in the new Parker Vacumatic.

The success of the Parker Vacumatic has been overwhelming. Advertising appropriations have been increased month after month—millions of men and women have definitely decided that the Vacumatic is the only fountain pen they want—and the Parker factory has been working night and day to supply dealers all over the world. Again, an achievement has been born of courage—leadership maintained by a spirit of progress.