There are naturally basic reasons for every successful business venture. There is little question but that tbc causes of success are a combination of several different factors, such as the merchandise, type of dealers, number of sales outlets, conservative operating policies, etc. But underlying chem all, we firmly believe that the foremost reasons for the success of Sheaffer, not in order of importance, however, are the dependable merchandise produced, the extremely liberal policies back of the merchandise, and the endless effort of the personnel of the organization, principally the sales force including the dealer group. One could not survive without the ochers. They are interdependable.
But, first, we had to have the merchandise. Dealers care little for golden rule policies unless the merchandise is right. And to give you a cross-section view of the leaders of the Sheaffer line, we have reproduced cross-section views of the fountain-pen, mechanical pencil and desk fountain-pen set.
Modern ideas incorporated in the product are just as important as modern.