«Parker especially recommends this pen to insurance agents, and salesmen, to anyone, where the question of salesmanship is involved, as regarding the signing of an order, or contract, commenting to its dealers that the immensity of the pen will invariably call forth a pleasant smile and break down the resistance of your prospective buyer. As a sales assistant – along these lines, it is an asset of splendid possibilities.
The Daddy of Them All; this is the title sometimes given the big Black Giant Fountain Pen. It certainly is a wonder and do you know that there are many lawyers, merchants, or insurance men, who like just such a big pen, in fact we sell several thousand of these black, or red, Giants in the course of a year.
If you had one of these pens in stock, it would help you raise the average price of all the fountain pens sold. If you wanted to make a man smile who came into your store, get him up to the pen case and hand him the Black Giant. It will take a man out of the grouch class unconsciously and put him among the sunshine’s.»