THE FACTS ARE THESE: Not since 1929 have so many people been employed at such high wages.
Not since the early twenties has farm income been so high-many rural families this year have had money over and above the necessities of life and have begun. to buy the things they’ve always wanted.
Not since the last war have there been so many men in uniform -many men away from home whom the home folks want to remember appropriate! y. Never in the history of our company has the sales curve risen so high. Never has the demand for Sheaffer products been so great -not even in 1929.
Never has our advertising been more effective, our coverage of the nation so complete.
Never have we built a better product.
Never have Sheaffer dealers encountered a livelier sales pace during the early months of the year as this year.
Every sign points to the greatest Sheaffer business of all time for fountain pen retailers this Christmas.
BUT BE WARNED: It is not our intention to encourage unnecessarily large stocks of merchandise. However, we believe the trade ought to know that although we are working at capacity, we have not been able to build the substantial bock-log of merchandise necessary to cony our Christmas business. Quality is not going to be sacrificed in one small detail. For this reason, we recommend that you resolve all doubts on the amount of merchandise you buy in favor of a heavy stock rather than a light stock.
WE SUGGEST: Take this catalog and check the items on which your stock is low or which you do not have in stock. Make a list and order them now!
This catalog is dated August 1, 1941.